The Italians have given the world many of its most delicious, most indulgent, and most comforting foods. But while it’s synonymous with savory classics like pizza and spaghetti alla carbonara, the country, of course, also knows how to do sweet treats really well. And one of the best examples of this is, arguably, Nutella (although gelato is another of its best exports).
The nutty spread is not just popular in Italy (where people consume roughly 60 million jars a year), but also around the globe. In fact, every year, around 650,000 tons of Nutella are shipped to around 160 countries. But is this creamy treat vegan? And if not, just how do vegans who love the taste of Nutella get their fix? We’ve got the answers.
Rawmio
What is Nutella?
To put it simply, Nutella is a sweet hazelnut, chocolate spread. Since 1964, it has been manufactured by Ferrero, an Italian multinational confectionary company. The texture is similar to smooth peanut butter: it’s creamy, gooey, and easy to spread. While it’s usually enjoyed on bread or toast, it can be added to anything. (Some people enjoy eating it with fruit, for example, or just straight out of the jar.)
Is Nutella vegan?
Until very recently, Nutella was not suitable for vegans. Cocoa and hazelnuts are two of the spread’s key ingredients alongside sugar and palm oil, but the addition of skim milk rendered the product not suitable for vegans—until now.
Ferrero
While classic Nutella still contains dairy, Ferrero officially launched Nutella Plant-Based in September 2024. Currently, Nutella Plant-Based is available on supermarket shelves in Italy, France, and Belgium.
At the time of writing, Ferrero has not confirmed whether or not the chocolatey spread will make its way to North America, but the company does aim to roll out the product in more countries. “In the future we aim to roll out this product to more countries, taking into consideration its performance and consumers’ feedback,” a Ferrero spokesperson told VegNews.
Brands that make vegan Nutella
If you can’t get your hands on vegan Nutella just yet, you can still enjoy the flavors of this creamy, hazelnut spread. These brands all offer Nutella-inspired vegan spreads, with the same taste and texture.
@justins/Instagram
1 Justin’s
Justin Gold, the founder of Justin’s, has had a passion for nut butters since his early 20s. In 2004, he decided to take that passion and turn it into a brand, which he aptly named Justin’s. Now, that brand offers a wide selection of vegan-friendly nut butters and butter cups (just watch out for the ones that contain milk or honey), including Chocolate Hazelnut and Almond Butter. Again, it contains less sugar than Nutella, but offers a very similar deliciously nutty taste (thanks to the added almond element, too).
FIND IT HERE
Vego
2 Vego
Makers of delectable vegan chocolate bars, Vego also makes a luscious hazelnut spread. Unlike most spreads on the market, Vego’s isn’t smooth; its crunchy texture is due to the addition of hazelnut pieces. While not widely available in the US just yet, Vego can be found on digital retailers, including Amazon.
Find it here
Deux
3
Deux
Best known for its functional cookie doughs, woman-founded Deux has expanded its product portfolio to include dessert spreads. The line, aptly named Drip, includes an enhanced hazelnut coca spread made with aloe vera and vitamin C to support healthy skin. Chocolate as skincare? We’re in!
Find it here
Voyage Foods
4Voyage Foods
You’d be surprised to learn that this nutty, chocolatey spread doesn’t contain hazelnuts or cocoa. Instead, Voyage Foods uses a blend of seeds—roasted sunflower kernels and grape seeds, to be exact—to achieve its velvety texture and creamy taste. Plus, it’s free of the top nine allergens and certified Kosher.
Find it here
SunButter
5SunButter
Another allergen-friendly option, SunButter’s Chocolate Sunflower Butter swaps out hazelnuts for, well, sunflower seeds. Made with just six ingredients, this chocolatey spread packs six grams of protein per serving and is free from the top eight allergens.
Find it here
Artisana Organics
6 Artisana Organics
Artisana Organics is committed to making nut butters with fair-trade, sustainably-sourced ingredients, and works with farmers from all over the world for that very reason. Alongside Cashew Cacao Spread, you find Hazelnut Cacao Spread on its virtual shelves. The latter is palm oil-free, made with organic coconut sugar, and most importantly: creamy and delicious.
FIND IT HERE
@rigonidiasiago/Instagram
7 Rigoni
If you’re looking for an authentic, rich, Italian chocolate nut spread, but you don’t want any sneaky animal ingredients (looking at you, milk powder), then Rigoni has you covered. The company’s Nocciolata spread is arguably more indulgent than its rival Nutella, and while the original recipe contains milk, it also offers a totally dairy-free, vegan version.
FIND IT HERE
Rawmio
8Rawmio
This handcrafted, raw vegan spread is made with just three ingredients: hazelnuts, Peruvian cacao nibs, and coconut sugar, which boasts a lower glycemic index than conventional sugar. High in minerals and antioxidant-rich, it’s perfect for scooping into waffles, pancakes, smoothies, and more.
Find it here
Ghia
9 Ghia
This highly addictive nutella-like spread comes in both smooth and crunchy (with puffed quinoa) varietals and is so smooth and sweet, you’ll want to eat it straight from the jar. Made with olive oil instead of palm oil, and half the sugar, this spread offers a more sustainable and healthier alternative to everyone’s favorite spread.
find it here
What are the benefits of Nutella?
The original Nutella does contain calcium and iron, but because of its high sugar and saturated fat content, it’s not widely considered to be a healthy snack. That said, many of the alternatives on the market have significantly less sugar, and prioritize healthy, organic, whole-food ingredients. When they’re not overly processed, nut butters are often good sources of protein, fiber, and heart-healthy monounsaturated fats.
How to use vegan Nutella
Just like regular Nutella, vegan chocolate hazelnut spreads can be enjoyed on fresh bread, sandwiches, toast, croissants, crêpes, and ice cream. You can bake them into cookies, brownies, or cakes, blend them into milkshakes and smoothies (we recommend adding banana!), or you can just spoon them straight out of the jar. When it comes to enjoying this creamy indulgence, there are no rules.
Vegan Nutella recipes
When a Nutella craving hits, you have two options: track down a vegan version of the famous spread, or make your own! And good news, if you opt for the latter, you don’t need a huge amount of time or ingredients. In fact, you can whip up some delicious, nutty, chocolatey spread in less than 20 minutes. What are you waiting for?
Chocolate Covered Katie
1 Vegan Nutella With Vanilla Extract
This chocolate hazelnut spread is not just mouthwateringly good, it’s also pretty healthy, too. It’s low in calories, and it’s a source of healthy fats, B vitamins, and vitamin E. All you need is a little bit of vanilla extract, cocoa powder, a dash of salt, your favorite dairy-free milk, a sweetener, and, of course, those all-important hazelnuts.
Get the recipe
Choosing Chia
2
Vegan Nutella With Maple Syrup
To really get your hazelnut, chocolate spread to taste like the real deal, you need a good sweetener. But it doesn’t have to be sugar. In fact, this recipe proves that a few spoonfuls of maple syrup will work just as well.
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Healthy Vegan
3 Vegan Nutella With Medjool Dates
Another sugar-free sweetener option for vegan Nutella is to use fruit, and in this recipe, Medjool dates work beautifully. The hazelnuts are also toasted before blending, which helps to ensure a fragrant, delectable result.
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For more on vegan snacks, read:
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Charlotte is a VegNews editor and writer based in sunny Southsea on England's southern coast.
